A content refresh is all about giving your website a little love to keep it fresh, relevant, and engaging for your audience. It’s the process of updating, improving, and optimising the content you already have—whether it be articles, web pages, or FAQs—so it continues to capture the attention of your visitors and meets their current needs.

As the digital landscape has evolved, having a great product or service is no longer enough to win. If your brand isn’t visible on search engines, social media, customers’ inboxes, and their favorite publications, you’re already behind.

When we talk about SEO (Search Engine Optimization), the conversation often stays confined to traffic and rankings. But in reality, SEO is one of the most underutilized strategic tools for sales enablement.