Frameworks

Explore structured approaches and repeatable methods for building effective SEO strategies and making better decisions.

The Digital Authority System

A business can publish regularly and still leave a prospective customer with unanswered questions. What does the company do? Who does it help? What evidence supports its claims? STIR’s Digital Authority System connects visibility work around those questions. The purpose is to make your business easier to discover, understand, and evaluate.

The Visibility Portfolio

Your business may be easy to find for one question and difficult to find for another. It may have useful content but little supporting evidence elsewhere. Or it may attract visitors who struggle to take the next step. The Visibility Portfolio is STIR’s framework for reviewing those gaps and deciding where to focus.

Think Like Water

When obstacles appear, water doesn’t stop. It adapts. It finds another path. Think Like Water is STIR’s philosophy for approaching brand visibility. We keep the business goal in view while adjusting how we work toward it.