Insights

Discover what’s changing in search, uncover opportunities, and understand what the data means for your business.

Be a Community Conservationist

Before your business enters an online community, spend time understanding why people gather there. STIR calls this a community conservationist approach. Respect the space, understand its norms, and contribute something useful.

Your Customers’ Questions Belong in Your Content

Your team may hear the same question often while your website never answers it. That gap is a useful place to begin a content review. STIR’s approach is to listen to the language customers use before deciding what the business should publish.

How to Measure Brand Visibility

You should be able to understand what visibility work is doing for your business. That starts with choosing measures that answer a clear question. At STIR, we recommend reporting what people can see, what they do next, and which business outcomes can be reliably connected to that activity.